The Girl in Black

Se necesita una poca de gracia.

Tuesday, May 03, 2005

A daring proposal

I was looking at jewelry online the other day, as I am wont to do (I do so have a sweet tooth for pretty things), and randomly decided to look at diamonds. (Blue Nile makes them look absolutely gorgeous. Mad props to them on their creative and copy, from a purely professional standpoint.) After filtering out all of the "Every woman needs a diamond" crap to get to the sparklies, I had a bold idea.

Most jewelry companies' bread and butter is engagement and wedding rings. People who normally can't afford to spend ridiculous amounts of money, or just need an excuse to do so, will buy a fancy engagement ring for their sweetheart. Not only this, but a lot more of a jewelry store's marketing message is simply that "a diamond is the ultimate gift for a lady." How else could a man be more macho than by going out and plunking down his hard earned wages on a special trinket for his beloved? You almost never see women being targeted to buy expensive jewelry for themselves. They're mostly targeted to think that this is something they really want, and that their man should buy it for them. The perfect romantic gift.

So what if all of the women of the world said "fuck you" to conventional thought and went out and bought their own diamond? Or one even better, what if every woman in the world bought herself an engagement ring, and proclaimed herself betrothed to none but herself? It would be a stunning breakthrough in independent thinking, every woman married to herself.

Unfortunately, it would still put a lot of money into the hands of the master manipulators themselves, perhaps ultimately teaching no one any lessons at all. Oh! But the idea behind it! The statement against social convention!

Perhaps someday I shall.


  • At 4:10 PM, Anonymous said…

    The buying of a ring for one's self actually has an ad campaign already...the diamond company's name for it is either the left hand ring or right hand ring...not sure as I don't know the appropriate hand for an engagement ring. what a failure of a woman am I!
    your former roomie, jen

  • At 12:26 PM, Blogger The Fabulous Miss Rose said…

    Keep failing girl! They'll never catch you that way! ;-)

    (It's the left hand, btw, the one closest to your heart.)


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